Wednesday, July 24, 2019

Buying local? Higher price means higher quality in consumers' minds

Why are we willing to pay much more for a six pack of craft beer, a locally produced bottle of wine or a regional brand item, often choosing them over national brands?

source https://www.lifetechnology.com/blogs/life-technology-news-blog/buying-local-higher-price-means-higher-quality-in-consumers-minds