Friday, October 30, 2020

Evolution of consumption: A psychological ownership framework

Researchers from Boston University, Rutgers University, University of Washington, Cornell University, and University of Pennsylvania published a new paper in the Journal of Marketing that proposes that preserving psychological ownership in the technology-driven evolution of consumption underway should be a priority for marketers and firm strategy.

source https://phys.org/news/2020-10-evolution-consumption-psychological-ownership-framework.html