Wednesday, November 04, 2020

How asymmetrical alliances impact firm performance and risk

Researchers from University of Georgia, University of South Carolina, and University of Arkansas published a new paper in the Journal of Marketing that analyzes how asymmetries in pre-alliance network ties between a firm and its alliance partner affect the focal firm's financial performance and financial performance uncertainty.

source https://phys.org/news/2020-11-asymmetrical-alliances-impact-firm.html