Monday, November 09, 2020

The problem of selling Quibi: How marketing exposed division at the streamer

Shortly after Jeffrey Katzenberg and Meg Whitman launched Quibi on April 6, it was clear something needed to change. The company had sold itself as the next big media brand but consumers were not taking the bait. App downloads were dropping fast and the name Quibi—which stands for "quick bites"—had become a running joke online.

source https://techxplore.com/news/2020-11-problem-quibi-exposed-division-streamer.html