Wednesday, February 17, 2021

Behavioral Economist Publishes White Paper on Pent-Up Demand in the Travel Industry

Sandra Thomas-Comenole, behavioral economist and award winning marketing professional, published a white paper entitled, "Are we experiencing pent-up demand in the travel industry?" Almost a year into the COVID-19 pandemic, and the term "pent-up demand" has become the battle cry of the travel industry. Which leaves one to question whether pent-up demand exists in the travel industry, the factors that [PR.com]