The name "FIFA" can bring to mind images of the World Cup and soccer's greatest players, like Pele, Zinedine Zidane or Lionel Messi. The acronym for the sport's governing body may also remind some of shameless bribery and corruption.
source https://www.lifetechnology.com/blogs/life-technology-technology-news/fifa-takes-on-ea-sports-video-game-in-soccers-new-rivalry