Apple and Amazon 'committed' to big screen, says theaters boss

The CEO of the National Association of Theatre Owners, John Fithian, has said that Apple and Amazon are "committed" to the big screen experience, despite their focus on streaming services.

Fithian made the comments during a panel discussion at the CinemaCon conference in Las Vegas, where he said that both companies had assured him that they were not looking to bypass theaters and go straight to streaming.

"Both Apple and Amazon are very committed to the theatrical model," Fithian said. "They understand that the theatrical experience is a very important part of the overall movie experience."

Apple and Amazon have both made significant investments in original content in recent years, with Apple launching its Apple TV+ streaming service last year and Amazon Prime Video producing award-winning shows such as The Marvelous Mrs. Maisel and The Man in the High Castle.

However, Fithian said that both companies were aware of the value of the cinema experience and were not looking to replace it with streaming.

"They understand that the theatrical experience is unique and special," he said. "They're not looking to replace it with streaming."

The comments come as the movie industry faces increasing competition from streaming services, with many studios opting to release films simultaneously in theaters and on streaming platforms.

However, Fithian said that the theatrical experience remained a vital part of the movie industry and that he was confident that it would continue to thrive.

"The theatrical experience is not going away," he said. "It's going to continue to be a very important part of the movie industry."

https://www.lifetechnology.com/blogs/life-technology-technology-news/apple-and-amazon-committed-to-big-screen-says-theaters-boss

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