Monday, April 17, 2023

Sega to buy Angry Birds maker Rovio

Sega to buy Angry Birds maker Rovio

Sega to buy Angry Birds maker Rovio

Sega, the Japanese video game company, has announced that it will acquire Rovio Entertainment, the Finnish mobile game developer behind the popular game Angry Birds.

The deal, which is expected to be completed by the end of the year, will see Sega take over Rovio's operations and intellectual property, including the Angry Birds franchise.

Sega has been looking to expand its mobile gaming business, and the acquisition of Rovio is seen as a strategic move to achieve this goal. Rovio's expertise in mobile game development and its strong brand recognition will be valuable assets for Sega as it seeks to compete with other mobile game developers.

Angry Birds, which was first released in 2009, has become one of the most successful mobile games of all time, with over 4 billion downloads worldwide. The game has spawned numerous sequels and spin-offs, as well as merchandise and a feature film.

The acquisition of Rovio by Sega is expected to bring new opportunities for both companies, as they work together to create new and innovative mobile games that will capture the attention of gamers around the world.

Overall, the acquisition of Rovio by Sega is a significant development in the mobile gaming industry, and it will be interesting to see how the two companies work together to create new and exciting games for mobile devices.



https://www.lifetechnology.com/blogs/life-technology-technology-news/sega-to-buy-angry-birds-maker-rovio

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